Christophe Lemaitre video, courtesy of ASICS Russia, note by Larry Eder

Really like this commercial, kind of fun seeing a French sprinter with Russian narration. The story is well developed, and Lemaitre comes off as the star he is coming to be. Lemaitre is being developed the old fashion way, by a coach who knows his stuff and who has the young sprinter’s best interest in mind. Watching him coming off the curve is like seeing a huge energy source that is not yet focused.

And the Russian voice over, well, is, for me, perfection….(I would run it in Russian in US, would sure get some attention).

Like watching a play by Turgenev.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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