Jaeger Clothing Signs 4 Year sponsorship with UK Athletics, from Insidethegames.biz, Note by Larry Eder

2009 Berlin gold medalist, heptathlon, Jessica Ennis, and 2009 Berlin bronze medalist, 800 meters, Jenny Meadows, shopping at Jaeger Clothing, new four year sponsor of UK Athletics, photo courtesy of
www.insidethegames.biz
For athletics to grow, deals like UK Athletics and the iconic style of Jaeger Clothing make tremendous sense! Brilliant move by Jaeger and UK Athletics on a four year deal! Approaching non-vertical brands is what will help the sport grow and prosper. We have posted the full story from our friends across the pond, at InsidetheGames.biz, below:

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Jaeger will reward international athletics medalists with formal wear from the fashion house’s seasonal collection and provide business wear for UK Athletics’ key board members.â€¨Â â€¨Niels de Vos, the chief executive of UKÂ Athletics, said: “To be associated with a premium British brand such as Jaeger further enhances UKAâ€™s status as the number one Olympic and Paralympic sport.
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“Medalists often receive formal invitations and our new partnership with Jaeger will ensure they look stylish at every major social event.”â€¨Â
World ChampionshipÂ medallists, including heptathlon champion Jessica EnnisÂ and 800 metres bronze medallist Jenny Meadows,Â attending theÂ UKÂ Athletics Awards Dinner, to be held at the National Motorcycle Museum in Birmingham on Saturday (December 5), will be the first athletes to benefit from the partnership, attending the event in Jaeger formalwear.
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Belinda Earl, Jaeger Group chief executive, said: “As a British brand celebrating our 125th anniversary Jaeger is delighted to be working with such a leading organisation as UKA and supporting our athletes in the international arena.”
To see the complete article, please click on: http://www.insidethegames.biz/index.php?option=com_content&view=article&id=8246:uk-athletics-sign-new-deal-with-jaegar-&catid=89:athletics-news&Itemid=119
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Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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