by Larry EderSo, my iphone was exhausted after the tour of the NYRR RunCenter and New Balance RunHub.
It was a unique event, and the excitement of the young athletes, the smiles on the team from New York Road Runners and New Balance told the story. A dream for over a decade, the NYRR RunCenter is at the beginning. George Hirsch, Chairman of the NYRR noted that the RunCenter is just opening and we have little idea what more it can give the running community.
I liked the event. So, I filmed the entire thing (thanks to the suggestion of my son, Adam). The Shoe Addicts will provide a different perspective this coming week.
New Balance, Jenny Simpson, Brenda Martinez, photo courtesy of NYRR
What should we take from the events. Simply this. For the sport to grow and thrive, sponsors, running events and running clubs need to find common goals, and take unique approaches to the unique challenges in their local communities. In developing the NYRR RunCenter, NB RunHub and Youth Programs, the NYRR is inspiring another generation to run, jump and throw!
New Balance championing New York is a no brainer. CEO of New Balance, Rob De Martini noted to me that New York, the media capital of the world, has one of the most important marathons in the world. New Balance is at the beginning of a ten year relationship in the Big Apple. It should be good for NYRR, New York City, New Balance, and the sport.
Relationships, it is all about relationships.
Here is part 1 of the NYRR Run Center Tour, filmed off phone by Larry Eder
Here is Part two of the NYRR Run Center tour, featuring Jenny Simpson!
Here is Part three, which we continue our tour of the NYRR RunCenter and NB RunHub.
In part 4, Chris Ladd, VP of Consumer Experience and Tom Carleo, VP of Global Running at New Balance, give us some insight into NB RunHub and NB Flagship stores.
