adidas presents the 2015 Boston Marathon collection,
courtesy of adidas communications
The adidas sponsorship of the Boston Marathon has been one of the most enduring in sports marketing in North America. Boston apparel can be seen anywhere in the world, as the iconic race is THE marathon that most serious marathoners must run before they end their careers.
adidas product has nearly sold out for many years at the iconic marathon. The 2014 product line was one of the best selling in the history of adidas sponsoring the event. adidas product, adidas signage, and adidas presence in Boston is one of the most well managed sports marketing programs in the world.
Many observers believe that, for adidas to go to the next level in North America, the key will be to use the positive response that adidas receives from Boston to a wider audience and put more people in the adidas BOOST product line, the best product adidas has produced in several decades.
The opportunity is there, we will have to wait and see what adidas does with that opportunity.
To commemorate the 119th race, adidas unveils the 2015 Official Boston Marathon® apparel collection, including the official anthem jacket for men and women now available only in the U.S. for $110 to participants and fans on adidas.com. 2015 Boston Marathon® graphics are embroidered on the left chest and back, along with “B.A.A. 26.2” on the back of the neck.
The color palette of this year’s collection is meant to be young and playful and features Night Flash, a vibrant purple inspired by the energy of cities across the world. The collection includes tights, shorts, tees, tanks, bras and pullovers.
adidas is proud to support the Boston Athletic Association (B.A.A.) as it marks its 27th year as the exclusive footwear and apparel partner of the Boston Marathon®, the world’s most prestigious road race. adidas supplies official Boston Marathon® jackets to nearly 10,000 B.A.A. volunteers and more than 3,500 race officials and media. Approximately 30,000 runners are registered to climb Heartbreak Hill on April 20.
Visit news.adidas.com/US for more images, or download here. Join the conversation atfacebook.com/adidasRunning and on Twitter @adidasUS or @adidasRunning.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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by Larry Eder
